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Speaking their language: How to write for technical and non-technical audiences


Open source communities are made up of individuals with a range of experience and expertise, so how do you write for the different audiences? Sure, you're comfortable shooting sentences over IRC or knocking out a note to your mailing list. But what about reporting your team's progress to a non-technical manager, or explaining your product to non-technical end users? Find out how to:
* Define your audience(s)
* Outline your idea
* Decide what information to include and terms to define
* Repurpose content for multiple audiences
* Streamline the writing process

Attendees will also see real examples of submissions for, which illustrate how marketing pieces, developer blog posts, announcements, event reports, and other formats can be turned into polished articles, tutorials, and documentation.

Rikki Endsley

Rikki Endsley is the community manager for She has almost two decades of experience working in technical journalism and with open source communities. In the past, she worked as a community evangelist on the Open Source and Standards team at Red Hat; freelance tech journalist; community manager for the USENIX Association; associate publisher of Linux Pro Magazine, ADMIN, and Ubuntu User; and as the managing editor of Sys Admin magazine and She lives in Raleigh, North Carolina, USA.

Geelong 2016


About Geelong

Geelong is Victoria's second largest city, located on Corio Bay, and within a short drive from popular beach-front communities on the Bellarine Peninsula as well as being the gateway to the famous Great Ocean Road

More Info » is widely regarded by delegates as one of the best community run Linux conferences worldwide and is the largest Linux and Open Source Software conference in the Asia-Pacific.

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